Brand Identity Guide
High-End Professional Art Transportation
Color Palette Options
Option 1: Classic Elegance (Recommended)
Sophisticated and timeless - perfect for conveying trust and luxury in the art world.
Charcoal Black
Primary - Headers, main text
HEX: #1a1a1a
RGB: 26, 26, 26
Museum Gold
Accent - CTAs, highlights
HEX: #d4af37
RGB: 212, 175, 55
Gallery White
Background, negative space
HEX: #f8f8f8
RGB: 248, 248, 248
Slate Gray
Secondary text, borders
HEX: #4a5568
RGB: 74, 85, 104
Deep Navy
Contrast sections, footers
HEX: #2d3748
RGB: 45, 55, 72
Warm Bronze
Hover states, secondary accent
HEX: #c9a961
RGB: 201, 169, 97
Option 2: Contemporary Bold
Modern and striking - for a more contemporary, fashion-forward positioning.
Pure Black
Primary - Headers, main text
HEX: #0a0a0a
RGB: 10, 10, 10
Vermillion
Accent - CTAs, highlights
HEX: #ff6b35
RGB: 255, 107, 53
Pure White
Background, negative space
HEX: #ffffff
RGB: 255, 255, 255
Cool Gray
Secondary text, borders
HEX: #718096
RGB: 113, 128, 150
Midnight
Contrast sections, footers
HEX: #1a202c
RGB: 26, 32, 44
Warm Coral
Hover states, secondary accent
HEX: #e85d3d
RGB: 232, 93, 61
Option 3: Conservative Prestige
Ultra-refined and understated - emphasizes heritage, reliability, and old-world craftsmanship.
Graphite
Primary - Headers, main text
HEX: #2b2b2b
RGB: 43, 43, 43
Saddle Brown
Accent - CTAs, highlights
HEX: #8b7355
RGB: 139, 115, 85
Cream
Background, negative space
HEX: #fafaf9
RGB: 250, 250, 249
Stone Gray
Secondary text, borders
HEX: #6b7280
RGB: 107, 114, 128
Charcoal
Contrast sections, footers
HEX: #3d3d3d
RGB: 61, 61, 61
Taupe
Hover states, secondary accent
HEX: #a0826d
RGB: 160, 130, 109
Typography
Primary: Cormorant Garamond
Elegance & Precision
Trusted Art Transportation Since 1995
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Usage: Headlines, page titles, section headers, branded messaging. This serif font conveys sophistication and art world credibility.
Secondary: Montserrat
Clean & Professional
White-glove service for collectors worldwide
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Usage: Body text, navigation, buttons, captions, service descriptions. Excellent readability for longer content.
Squarespace Implementation Tips
- Add Custom Fonts: Both fonts are available in Squarespace's font library under Design > Fonts
- Heading Font: Set to Cormorant Garamond (Light or Regular weight)
- Body Font: Set to Montserrat (Regular weight, 400)
- Color Customization: Go to Design > Colors and add these hex codes to your custom palette
- Primary Button: Museum Gold (#d4af37) background with Charcoal Black text
- Secondary Button: Transparent with Museum Gold border
- Backgrounds: Alternate between Gallery White and Deep Navy for visual interest